Lepson Research Group
Our Mission
Lepson Research Group aids organizations by discovering gaps in customer insights through the use of qualitative, quantitative, data modeling and trend analysis.
Services We Offer
RESEARCH SERVICES
Voice of the Customer
Net Promoter Score/Loyalty Study including mapping of results
Brand Awareness and Brand Equity Research
Advertising Recall & Effectiveness
Logo and Theme Testing
Concept Testing
Market Penetration Study
Market Development Study
Product Development Research
Hybrid Research combining Qualitative & Quantitative
Benchmark Behavior & Trend Analysis
Media Research
Attitude/Usage Studies
Product Positioning Research
Consulting Services
Brand Development
Organizational Strategy
Marketing Strategy