Lepson Research Group


Our Mission

Lepson Research Group aids organizations by discovering gaps in customer insights through the use of qualitative, quantitative, data modeling and trend analysis. 

Services We Offer


Voice of the Customer

Net Promoter Score/Loyalty Study including mapping of results

Brand Awareness and Brand Equity Research

Advertising Recall & Effectiveness

Logo and Theme Testing

Concept Testing

Market Penetration Study

Market Development Study

Product Development Research

Hybrid Research combining Qualitative & Quantitative

Benchmark Behavior & Trend Analysis

Media Research

Attitude/Usage Studies

Product Positioning Research

Consulting Services

Brand Development

Organizational Strategy

Marketing Strategy

Lepson Research Group has helped us to understand our customers’ perceptions and then guided us on developing strategies and tactics to improve our standing with our customers.
- Matthew Krueger, Marketing Manager @ Shentel